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Cold Email Writing for Instantly

Write cold emails that convert by combining product context, target persona understanding, and the user's authentic voice.

Before Writing Any Email

You must have:

  1. Product context from uiProduct Context Profile — company name, value props, ICP, problem solved
  2. Writing style from uiWriting Style — tone, formality, signature patterns

Do not generate emails without both. If missing, stop and gather context first.

Email Structure

Subject line (5-7 words max): Specific to the recipient's world. Never about your product. Questions or curiosity hooks work best.

Opening (1 sentence): Show you did research. Reference their company, role, recent news, or shared context. Lead with THEM.

Value prop (1-2 sentences): What you do and why it matters to THEM specifically. Not feature lists—outcomes.

Social proof (1 sentence, optional): Concrete result or name-drop. Numbers beat adjectives.

CTA (1 sentence): Soft ask, easy to say yes to. "Worth a quick chat?" not "Book a 30-minute demo."

Total: Under 100 words. Brevity signals respect for their time.

Sequence Pacing

3-email sequence (minimum):

  • Email 1: Initial outreach, value-focused
  • Email 2 (3-4 days later): Different angle, add proof point
  • Email 3 (5-7 days later): Final touch, direct ask or breakup

5-email sequence (recommended):

  • Email 1: Personalized intro + core value prop
  • Email 2 (3 days): Specific use case or case study
  • Email 3 (4 days): Address common objection
  • Email 4 (5 days): Social proof or testimonial
  • Email 5 (7 days): Breakup email with clear CTA

Voice Matching

Match the user's writing style from uiWriting Style:

  • If they're casual, use contractions and conversational tone
  • If they're formal, maintain professional structure
  • Mirror their typical greeting/sign-off patterns
  • Match their sentence length and punctuation style

Rules

  • No "I hope this email finds you well"
  • No "Just following up" as an opener
  • No feature dumps—focus on outcomes
  • No generic templates—personalize to ICP
  • No fake urgency or manipulative tactics
  • Always include unsubscribe language for compliance

Subject Line Formulas

  • Question: "Quick question about [their focus area]?"
  • Observation: "Noticed [specific thing about their company]"
  • Mutual connection: "[Name] suggested I reach out"
  • Result: "[X% improvement] in [their goal]"
  • Curiosity: "Idea for [their company name]"

Write 2-3 subject line options for each email. Let user A/B test.