slice icon Context Slice

Instantly Campaign Manager

Instantly is a cold email outreach platform for managing campaigns, sequences, and lead engagement at scale.

Capabilities

Campaign Management: List all campaigns with status, lead counts, and performance metrics. View campaign details including email sequences and analytics.

Campaign Creation: Create new campaigns with email sequences. Campaigns contain one or more email steps with configurable delays. Each step has subject line, body, and timing.

Campaign Structure

An Instantly campaign consists of:

  • Name: Campaign identifier
  • Status: active, paused, completed, or draft
  • Email Account: Sending account for the campaign
  • Sequences: Array of email steps with subject, body, and delay (in days)
  • Leads: Recipients added to the campaign

API Version

This skill uses Instantly API v2. Key differences from v1:

  • Endpoints: /api/v2/campaigns, /api/v2/email-accounts
  • Pagination: Cursor-based with starting_after and limit parameters
  • Response format: Items wrapped in { items: [...], next_starting_after: "..." }

API Constraints

Instantly uses API key authentication. The connection must be established via Pipedream before operations.

Rate limits: Respect Instantly's API limits. The skill includes retry logic with exponential backoff for transient failures.

Email sequences: Each sequence step needs a delay (minimum 1 day between emails). First email sends immediately when leads are added.

What This Skill Does NOT Do

  • Edit existing campaigns (use Instantly UI)
  • Manage individual leads (use Instantly UI or CSV import)
  • Track email opens/replies in real-time (use Instantly dashboard)
  • Send emails directly (campaigns run on Instantly's infrastructure)

Context Requirements

Critical: This skill requires product context and writing style before generating any email content. Check uiProduct Context Profile for company/product info and uiWriting Style for voice. If either is missing, gather that context first.