To run this task you must have the following required information:

> Definition of dormant (days since last activity), what activity you want to revive, any special offer available, reason they might have gone dormant

If you don't have all of this information, exit here and respond asking for any extra information you require, and instructions to run this task again with ALL required information.

---

You MUST use a todo list to complete these steps in order. Never move on to one step if you haven't completed the previous step. If you have multiple read steps in a row, read them all at once (in parallel).

Add all steps to your todo list now and begin executing.

## Steps

1. [Read Email Sequence Patterns]: Read the documentation in: `./skills/sauna/[skill_id]/references/marketing.email.patterns.md` (Get re-engagement sequence structure)

2. [Read Email Sequence Library]: Read the file at `./documents/marketing/email/sequences.yaml` and analyze its contents (Check for existing sequences)

3. Gather re-engagement context:
- How do you define "dormant"? (30, 60, 90 days inactive?)
- What activity do you want them to resume?
- Any new features or updates since they went quiet?
- Do you have a win-back offer? (Discount, extended trial, etc.)
- Any data on why users typically churn?

Re-engagement is a last attempt—be direct and valuable, not spammy.


4. Generate Email 1: We Miss You

```markdown
## Email 1: We Noticed You've Been Away

**Subject Line Options:**
1. [Personal]: "We miss you, [Name]"
2. [Question]: "Everything okay?"
3. [Direct]: "It's been a while"

**Preview text:** [Genuine, not guilting]

---

Hi [Name],

[Acknowledge they've been away without guilt-tripping]

[Brief reminder of the value they're missing]

[Ask if something's wrong or if you can help]

[Soft CTA — come back, let us know]

[PS: Genuinely ask for feedback if they're leaving]

---

**Timing:** Day 1 of re-engagement (30-90 days after last activity)
**Goal:** Reconnect, understand why they left
```


5. Generate Email 2: What's New

```markdown
## Email 2: Here's What You've Missed

**Subject Line Options:**
1. [News]: "A few things have changed"
2. [FOMO]: "You missed this update"
3. [Value]: "New: [Feature] is here"

---

[Opening — reference their absence briefly]

[Highlight 2-3 meaningful updates since they left]
- [Update 1 — what it does, why it matters]
- [Update 2]
- [Update 3 if applicable]

[Bridge — these were built for people like you]

[CTA — come see what's new]

---

**Timing:** Day 4-5
**Goal:** Show progress, reignite interest
```


6. Generate Email 3: Special Offer

```markdown
## Email 3: A Little Something for You

**Subject Line Options:**
1. [Offer]: "[Discount/Bonus] — just for you"
2. [Exclusive]: "A special offer to welcome you back"
3. [Direct]: "Come back and get [incentive]"

---

[Acknowledge this is a special reach-out]

[Present the offer clearly]
- What they get
- How to claim it
- Any expiration

[Reinforce why coming back is worth it]

[Clear CTA with offer]

[Expiration reminder if applicable]

---

**Timing:** Day 8-10
**Goal:** Incentivize return
```


7. Generate Email 4: Final Goodbye

```markdown
## Email 4: Is This Goodbye?

**Subject Line Options:**
1. [Final]: "Should we part ways?"
2. [Direct]: "Last email from us"
3. [Question]: "Stay or go?"

---

[Acknowledge this is the last email in the sequence]

[No guilt—genuine acceptance]

[Final summary of what they'll miss]

[Two clear options:]
- Stay: [CTA to confirm interest]
- Go: [We'll remove you from this list]

[Thank them either way]

---

**Timing:** Day 14
**Goal:** Get a decision, clean the list
```


8. Summarize the re-engagement campaign:
- 4-email timeline
- Subject lines for testing
- Trigger criteria (how to identify dormant users)
- Post-sequence action (what to do with non-responders)

Recommend list hygiene: remove non-responders after final email to protect sender reputation.

Offer to save to `./documents/marketing/email/sequences.yaml`.