Create Competitor Profile
Check for existing competitor data:
- Look for cached profile at
Competitor Profiles Cache
- If found, ask user: "I have an existing profile for [competitor]. Want me to use it as a starting point, or research fresh?"
Gather context from user:
COMPETITOR
- Company name
- What you already know about them
- Specific areas of interest (product, pricing, GTM, etc.)
YOUR CONTEXT (optional but helpful)
- What do you compete with them on?
- What deals have you won/lost to them?
- What do your customers say about them?
Research the competitor thoroughly. Use web search for:
- Company website and documentation
- LinkedIn (employee count, recent hires, growth)
- G2/Capterra reviews (customer complaints and praise)
- News coverage (funding, launches, acquisitions)
- Job postings (reveal priorities and tech stack)
Track all sources for citation.
Create a competitor profile with these sections:
[Competitor Name] Profile
Researched: [date] | Confidence: [High/Medium/Low]
Company Overview
Founded, HQ, funding, employee count, target market, key leadership, recent news
Product
Value proposition, key features, pricing model, technology platform, roadmap signals
Go-to-Market
Sales model, marketing positioning, notable customers, partnerships
Strengths
What they do well, their advantages, customer praise from reviews
Weaknesses
Limitations, customer complaints, gaps in offering
Strategic Assessment
Where they're headed, threats they pose, opportunities against them
Areas Needing More Research
[Flag gaps]
Sources
[URLs with access dates]
Save the profile to Competitor Profiles Cache for future reference.
Note confidence levels throughout—be explicit about what's verified vs. inferred.
To run this task you must have the following required information:
> Competitor name, and optionally your company context for comparison
If you don't have all of this information, exit here and respond asking for any extra information you require, and instructions to run this task again with ALL required information.
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You MUST use a todo list to complete these steps in order. Never move on to one step if you haven't completed the previous step. If you have multiple read steps in a row, read them all at once (in parallel).
Add all steps to your todo list now and begin executing.
## Steps
1. [Read Competitive Intelligence Guide]: Read the documentation in: `./skills/sauna/[skill_id]/references/research.competitor.guide.md`
2. Check for existing competitor data:
- Look for cached profile at `./documents/tmp/competitors/*.md`
- If found, ask user: "I have an existing profile for [competitor]. Want me to use it as a starting point, or research fresh?"
Gather context from user:
COMPETITOR
- Company name
- What you already know about them
- Specific areas of interest (product, pricing, GTM, etc.)
YOUR CONTEXT (optional but helpful)
- What do you compete with them on?
- What deals have you won/lost to them?
- What do your customers say about them?
3. Research the competitor thoroughly. Use web search for:
- Company website and documentation
- LinkedIn (employee count, recent hires, growth)
- G2/Capterra reviews (customer complaints and praise)
- News coverage (funding, launches, acquisitions)
- Job postings (reveal priorities and tech stack)
Track all sources for citation.
4. Create a competitor profile with these sections:
# [Competitor Name] Profile
*Researched: [date] | Confidence: [High/Medium/Low]*
## Company Overview
Founded, HQ, funding, employee count, target market, key leadership, recent news
## Product
Value proposition, key features, pricing model, technology platform, roadmap signals
## Go-to-Market
Sales model, marketing positioning, notable customers, partnerships
## Strengths
What they do well, their advantages, customer praise from reviews
## Weaknesses
Limitations, customer complaints, gaps in offering
## Strategic Assessment
Where they're headed, threats they pose, opportunities against them
## Areas Needing More Research
[Flag gaps]
## Sources
[URLs with access dates]
5. Save the profile to `./documents/tmp/competitors/*.md` for future reference.
Note confidence levels throughout—be explicit about what's verified vs. inferred.