Pre-Launch Checklist Template

Product Readiness

• Feature development complete
• QA sign-off received
• Documentation written and reviewed
• Feature flags configured
• Rollback plan documented
• Performance testing complete
• Security review (if applicable)

Marketing Assets

• Positioning document final
• Website/landing page ready
• Blog post written and approved
• Email copy written and approved
• Social content created
• Visual assets designed
• SEO metadata updated
• Ads prepared (if applicable)

Sales Enablement

• Sales deck updated
• Demo script/environment ready
• Battlecard updated
• Pricing/packaging confirmed
• Objection handling documented
• Sales team briefed

Support Readiness

• Help articles published
• Support team trained
• Escalation path documented
• Known issues documented
• FAQ ready

Communications (Tier 1 only)

• Press release drafted
• Media list prepared
• Analyst briefing scheduled
• Executive talking points ready
• Partner communications sent

Legal/Compliance

• Terms of service updated (if needed)
• Privacy review complete
• Regulatory requirements met

Launch Day Checklist Template

Morning (Pre-Launch)

• Final go/no-go confirmation
• All team members in war room channel
• Monitoring dashboards open
• Scheduled content verified

Launch Window

• Feature flag enabled / Product live
• Website changes pushed
• Blog post published
• Email sent
• Social posts live
• In-app notification active
• Press release distributed (if applicable)

Post-Launch (Same Day)

• Monitor social mentions
• Respond to comments/questions
• Track initial metrics
• Report any issues immediately
• Internal celebration!

End of Day

• Day 1 metrics snapshot
• Issue log updated
• Next day plan confirmed

Post-Launch Checklist Template

Day 1-3

• Monitor metrics daily
• Respond to customer feedback
• Address any bugs/issues
• Follow-up press outreach
• Sales team check-in

Week 1

• One-week metrics report
• Customer feedback summary
• Sales pipeline impact review
• Support ticket analysis
• Social sentiment review

Week 2

• Launch retrospective meeting
• Document learnings
• Update processes based on learnings
• Recognize contributors
• Plan follow-up content