To run this task you must have the following required information:

> Launch name, key value proposition, target audience, launch date, visual assets description (optional)

If you don't have all of this information, exit here and respond asking for any extra information you require, and instructions to run this task again with ALL required information.

---

You MUST use a todo list to complete these steps in order. Never move on to one step if you haven't completed the previous step. If you have multiple read steps in a row, read them all at once (in parallel).

Add all steps to your todo list now and begin executing.

## Steps

1. [Read Launch Planning Framework]: Read the documentation in: `./skills/sauna/[skill_id]/references/marketing.launch.framework.md` (Get announcement channel matrix and timing)

2. Gather announcement context:
- What are we announcing?
- What's the primary benefit/value prop?
- Who is the target audience?
- What's the launch date?
- Any visuals to reference (screenshots, demo, video)?
- What's the CTA? (Try it, read more, sign up, etc.)

Different channels need different lengths and tones.


3. Generate Blog Post outline:

```markdown
# [Headline: Benefit-focused, not feature-focused]

**Meta description (155 chars):** [SEO-friendly summary]

## Introduction (2-3 paragraphs)
- Hook: [Start with the problem or opportunity]
- Context: [Why this matters now]
- Announce: [What we're launching]

## What's New (3-5 sections)
### [Capability/Feature 1]
[Description + benefit + screenshot/gif placeholder]

### [Capability/Feature 2]
[Description + benefit + screenshot/gif placeholder]

### [Capability/Feature 3]
[Description + benefit + screenshot/gif placeholder]

## How to Get Started
[Clear steps to try/access the feature]

## What's Next
[Roadmap teaser if appropriate]

## CTA
[Strong closing CTA with button/link]
```

Suggest headline alternatives (3 options with different angles).


4. Generate Email Copy:

```markdown
## Customer Email: [Launch Name]

**Subject Line Options:**
1. [Benefit-focused: "Now you can [do thing]"]
2. [News-focused: "Introducing [feature]"]
3. [Question-focused: "Ready to [outcome]?"]

**Preview Text:** [40-90 chars that complement subject]

---

**Body:**

Hi [First Name],

[Opening hook — problem or opportunity, 1-2 sentences]

Today, we're launching [feature] — [one-line description].

**What this means for you:**
• [Benefit 1]
• [Benefit 2]
• [Benefit 3]

[CTA Button: "Try It Now" / "Learn More" / "See How It Works"]

[Optional: Screenshot or GIF]

[Closing — 1 sentence reinforcing value]

[Sign-off]
[Name]

---

**Footer notes:**
- Segment: [Who receives this]
- Timing: [Launch day, specific time]
```


5. Generate Social Media Copy:

```markdown
## Social Posts: [Launch Name]

### LinkedIn (Professional)
**Post 1 (Announcement):**
[150-200 chars hook]

[2-3 sentence explanation]

[Key benefit or stat]

[CTA with link]

**Post 2 (Use Case):**
[Different angle focusing on specific use case]

---

### Twitter/X (Concise)
**Tweet 1 (Announcement):**
[Under 280 chars, punchy, with link]

**Tweet 2 (Thread starter):**
[Hook for a thread explaining the feature]

---

### Facebook/Instagram
**Post:**
[Opening hook]

[Slightly longer explanation than Twitter]

[CTA]

**Hashtags:** [3-5 relevant hashtags]
```


6. Generate In-App Notification Copy:

```markdown
## In-App Notifications

### Tooltip/Banner (short)
**Headline (40 chars max):** [Feature name or benefit]
**Body (100 chars max):** [One-sentence description]
**CTA (15 chars max):** [Action verb]

### Modal (if warranted)
**Headline:** [Benefit-focused]
**Body (2-3 sentences):**
[What's new + why it matters + how to try]
**Primary CTA:** [Action]
**Secondary CTA:** [Dismiss/Learn More]

### Empty State (if applicable)
[Copy for when user lands on new feature area]
```


7. Summarize all announcement copy:
- Blog post outline with headline options
- Email with subject line variants
- Social posts for LinkedIn, Twitter, Facebook
- In-app notification copy

Note any assets needed (screenshots, videos, graphics) and suggest timing for each channel.