Analyze Competitors
Requirements
Competitor names (1-5) to analyze. Optional: specific focus areas (onboarding, pricing, features).
2
Gather context from the user:
- Which competitors should we analyze? (1-5 names)
- What aspects are most important? (onboarding, pricing, features, positioning)
- Any specific questions or concerns about these competitors?
Check Product Context Profile for existing product context and competitor notes.
3
Use Exa Research to research each competitor:
For each competitor, search:
- "[competitor] pricing tiers plans"
- "[competitor] onboarding flow user experience"
- "[competitor] vs alternatives comparison"
- "[competitor] product features capabilities"
- "[competitor] G2 reviews strengths weaknesses"
Look for:
- Pricing pages and tier breakdowns
- Product teardowns and reviews
- User experience analyses
- Feature comparison articles
- Customer reviews mentioning strengths/weaknesses
4
Synthesize findings into the Competitor Analysis format:
- Comparison matrix across key dimensions
- Detailed analysis per competitor (positioning, onboarding, pricing, strengths, weaknesses)
- Opportunities for differentiation
- Threats to address
Include screenshots or links to key pages when available.
Note confidence level—some info may be inferred from indirect sources.
5
Offer to save competitive intelligence to Product Context Profile.
Ask if they want to dive deeper into any specific competitor or dimension.
To run this task you must have the following required information:
> Competitor names (1-5) to analyze. Optional: specific focus areas (onboarding, pricing, features).
If you don't have all of this information, exit here and respond asking for any extra information you require, and instructions to run this task again with ALL required information.
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## Steps
1. [Read Product Research Guide]: Read the documentation in: `./skills/sauna/[skill_id]/references/product.research.guide.md` (Get the competitor analysis output format)
2. Gather context from the user:
- Which competitors should we analyze? (1-5 names)
- What aspects are most important? (onboarding, pricing, features, positioning)
- Any specific questions or concerns about these competitors?
Check `./documents/product/profile.yaml` for existing product context and competitor notes.
3. Use `./skills/sauna/[skill_id]/references/skill/research.exa.lookup` to research each competitor:
For each competitor, search:
1. "[competitor] pricing tiers plans"
2. "[competitor] onboarding flow user experience"
3. "[competitor] vs alternatives comparison"
4. "[competitor] product features capabilities"
5. "[competitor] G2 reviews strengths weaknesses"
Look for:
- Pricing pages and tier breakdowns
- Product teardowns and reviews
- User experience analyses
- Feature comparison articles
- Customer reviews mentioning strengths/weaknesses
4. Synthesize findings into the Competitor Analysis format:
1. Comparison matrix across key dimensions
2. Detailed analysis per competitor (positioning, onboarding, pricing, strengths, weaknesses)
3. Opportunities for differentiation
4. Threats to address
Include screenshots or links to key pages when available.
Note confidence level—some info may be inferred from indirect sources.
5. Offer to save competitive intelligence to `./documents/product/profile.yaml`.
Ask if they want to dive deeper into any specific competitor or dimension.