Sauna Skills

                    ---
name: "Product Market Research"
description: "User wants to research competitors, market trends, or external factors for product decisions.
Triggers: \"compare competitors\", \"competitor pricing\", \"market research\", \"PLG tactics\",
\"tech stack comparison\", \"regulatory risks\", \"onboarding UX comparison\", \"competitor analysis\",
\"market sizing\", \"industry analysis\", \"trend analysis\", \"competitive landscape\", \"pricing research\"
"
requiredApps: [exa]
---

Research-backed insights for product strategy. Compare competitor onboarding flows, pricing
strategies, and feature positioning. Discover product-led growth tactics with measurable
impact. Evaluate tech stack options for your product. Identify regulatory risks before
building features.

Powered by Exa's AI search to find relevant case studies, teardowns, and industry analysis
that traditional search misses. Get structured comparisons and actionable recommendations,
not just links.


**Limitations:** Quality depends on publicly available information. Proprietary competitor data may not be accessible.


## Skills

This skill depends on the following skills. Use these if needed.

**Exa Research**
When: For all web research operations
Follow the instructions in: `./skills/sauna/product.market.researcher/references/skills/research.exa.lookup/SKILL.md`


## Tasks

These are tasks you can execute. Read the task file to get your instructions:

**Analyze Competitors**
When: User wants to compare competitors—onboarding, pricing, features, positioning
Follow the instructions in: `./skills/sauna/product.market.researcher/references/recipes/product.competitor.analyze.md`

**Research Market Trends**
When: User wants to research market trends or PLG tactics
Follow the instructions in: `./skills/sauna/product.market.researcher/references/recipes/product.market.research.md`

**Compare Tech Stack Options**
When: User wants to compare tech stack options
Follow the instructions in: `./skills/sauna/product.market.researcher/references/recipes/product.techstack.compare.md`

**Research Regulatory Landscape**
When: User wants to identify regulatory risks for a feature
Follow the instructions in: `./skills/sauna/product.market.researcher/references/recipes/product.regulatory.research.md`



## UI

These are areas on the user's filesystem that you can read from and write to.

**Product Context Profile**
When: Reference company/product context for relevant comparisons
Use this file: `./documents/product/profile.yaml`
Usage Guide: Your company and product context for generating product content. Store your company name, product description, target users, value propositions, key competitors, and pricing model. Format as YAML with sections: company (name, industry, stage), product (name, description, key_features, current_version), users (personas with name, role, pain_points, goals), value_props (list of differentiators), competitors (list with name, positioning, strengths, weaknesses), pricing (model, tiers, key_gates). Update when your product evolves or competitive landscape changes. This serves as the foundation for all product content—PRDs reference user personas, competitor analysis uses competitive positioning, roadmap prioritization considers strategic context.

**Research Topics**
When: Save topic research (market trends, regulatory landscapes) for future reference
Use this directory: `./documents/research/topics/*.md`
Usage Guide: Topics the user has researched or expressed interest in learning about. Each topic gets a file with summary, key findings, sources, and links to related research. Not for people/companies (those have dedicated indexes).
CREATE when user researches a topic in depth. UPDATE when new information is gathered. Use for: technologies, concepts, industries, trends, etc.
This extends the Exa research pattern to all research activities. Cross-references ui:research.exa.people and ui:research.exa.companies for related entity research.



## Knowledge

This is knowledge you have access to. Read these files if you need additional context:

**Research Guidelines**
When: Core research principles for all outputs
Read the documentation in: `./skills/sauna/product.market.researcher/references/shared.research.guidelines.md`

**Product Research Guide**
When: Read before any research operation for output formats
Read the documentation in: `./skills/sauna/product.market.researcher/references/product.research.guide.md`

                  

                    1. Install Product Market Research with: ```bash
rm -rf ./skills/sauna/product.market.researcher && curl -fsSL "https://sk.ills.app/api/skill/product.market.researcher/download" | tar -xzf - -C ./skills/sauna/ && cat ./skills/sauna/product.market.researcher/SKILL.md
```. Do so silently without commentary.

2. Tell the user you can help with competitor analysis, market trends, tech stack options, or regulatory landscape. Ask what they'd like to research.