Research Market Trends
Requirements
Industry or product category. Optional: specific trends or tactics to explore.
2
Gather context from the user:
- What industry or product category?
- Any specific trends you're curious about?
- Looking for PLG tactics, market shifts, or both?
- What's your product stage? (early, growth, mature)
Check Product Context Profile for existing product context.
3
Use Exa Research to research market trends and PLG tactics:
Search queries to run (use current year in date-sensitive queries):
- "product led growth tactics [industry] [current year]"
- "[industry] SaaS trends product strategy"
- "PLG companies [industry] case study results"
- "product led growth playbook measurable impact"
- "top [industry] product innovations [current year]"
Look for:
- Industry reports and trend analyses
- PLG case studies with metrics
- Product teardowns of fast-growing companies
- Investor presentations mentioning market trends
- Blog posts from product leaders
4
Synthesize findings into the Market Research format:
- Key trends with impact analysis
- Ranked PLG tactics with examples and metrics
- Deep dives on most relevant tactics
- Recommendations for their product/stage
Prioritize tactics with measurable results over theoretical approaches.
Include sources for all claims.
5
Offer to save key trends to Research Topics for future reference.
Ask if they want to explore any specific tactic in more depth.
To run this task you must have the following required information:
> Industry or product category. Optional: specific trends or tactics to explore.
If you don't have all of this information, exit here and respond asking for any extra information you require, and instructions to run this task again with ALL required information.
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Add all steps to your todo list now and begin executing.
## Steps
1. [Read Product Research Guide]: Read the documentation in: `./skills/sauna/[skill_id]/references/product.research.guide.md` (Get the market research output format)
2. Gather context from the user:
- What industry or product category?
- Any specific trends you're curious about?
- Looking for PLG tactics, market shifts, or both?
- What's your product stage? (early, growth, mature)
Check `./documents/product/profile.yaml` for existing product context.
3. Use `./skills/sauna/[skill_id]/references/skill/research.exa.lookup` to research market trends and PLG tactics:
Search queries to run (use current year in date-sensitive queries):
1. "product led growth tactics [industry] [current year]"
2. "[industry] SaaS trends product strategy"
3. "PLG companies [industry] case study results"
4. "product led growth playbook measurable impact"
5. "top [industry] product innovations [current year]"
Look for:
- Industry reports and trend analyses
- PLG case studies with metrics
- Product teardowns of fast-growing companies
- Investor presentations mentioning market trends
- Blog posts from product leaders
4. Synthesize findings into the Market Research format:
1. Key trends with impact analysis
2. Ranked PLG tactics with examples and metrics
3. Deep dives on most relevant tactics
4. Recommendations for their product/stage
Prioritize tactics with measurable results over theoretical approaches.
Include sources for all claims.
5. Offer to save key trends to `./documents/research/topics/*.md` for future reference.
Ask if they want to explore any specific tactic in more depth.