Task Create Competitive Battlecard
Requirements
Competitor name. Optionally: known strengths/weaknesses, recent wins/losses against them, pricing intel.
3
Gather information about the competitor:
- What do you know about their positioning and messaging?
- Where do you typically win against them? Where do you lose?
- Any known pricing or packaging differences?
- Recent customer wins or losses involving this competitor?
Use context from 
Sales Context Profile for your own differentiators.
If you don't have enough information to create a useful battlecard, ask the user
for more context before proceeding.
4
Analyze the competitive landscape:
- Identify scenarios where you have clear advantages
- Acknowledge areas where the competitor is stronger
- Develop talk tracks that reframe competitor strengths
- Create "landmine" questions that expose competitor weaknesses
5
Generate the battlecard following the Competitive Battlecard template in the guide.
Include:
- Quick reference comparison table
- Where we win / where we're weaker
- Talk tracks for common scenarios
- Objection responses
- Landmines to set
Output as a complete, copy-ready markdown document.
6
If the user shared new competitor intel not already in Sales Context Profile,
offer to add them to the competitors list: "Want me to add [competitor] to your
sales profile so you have this context for future content?"
To run this task you must have the following required information:
> Competitor name. Optionally: known strengths/weaknesses, recent wins/losses against them, pricing intel.
If you don't have all of this information, exit here and respond asking for any extra information you require, and instructions to run this task again with ALL required information.
---
You MUST use a todo list to complete these steps in order. Never move on to one step if you haven't completed the previous step. If you have multiple read steps in a row, read them all at once (in parallel).
Add all steps to your todo list now and begin executing.
## Steps
1. [Read Sales Context Profile]: Read the file at `./documents/sales/profile.yaml` and analyze its contents (Load your differentiators and positioning)
2. [Read Sales Enablement Guide]: Read the documentation in: `./skills/sauna/[skill_id]/references/sales.enablement.guide.md` (Battlecard template and structure)
3. Gather information about the competitor:
- What do you know about their positioning and messaging?
- Where do you typically win against them? Where do you lose?
- Any known pricing or packaging differences?
- Recent customer wins or losses involving this competitor?
Use context from `./documents/sales/profile.yaml` for your own differentiators.
If you don't have enough information to create a useful battlecard, ask the user
for more context before proceeding.
4. Analyze the competitive landscape:
- Identify scenarios where you have clear advantages
- Acknowledge areas where the competitor is stronger
- Develop talk tracks that reframe competitor strengths
- Create "landmine" questions that expose competitor weaknesses
5. Generate the battlecard following the Competitive Battlecard template in the guide.
Include:
- Quick reference comparison table
- Where we win / where we're weaker
- Talk tracks for common scenarios
- Objection responses
- Landmines to set
Output as a complete, copy-ready markdown document.
6. If the user shared new competitor intel not already in `./documents/sales/profile.yaml`,
offer to add them to the competitors list: "Want me to add [competitor] to your
sales profile so you have this context for future content?"