Your company and product context for generating sales content. Store your company name, product/service description, value propositions, ideal customer profile (ICP), key competitors, and pricing model. Format as YAML with sections: company (name, industry, size), product (name, description, key_features), value_props (list of 3-5 differentiators), icp (target titles, industries, company sizes, pain points), competitors (list with name and positioning), and pricing (model, tiers if relevant). Update when your messaging evolves or you identify new competitors. This serves as the foundation for all sales content—outreach emails pull value props, battlecards reference competitors, account plans use ICP context.